Last week at the Hospitality Design Expo in Vegas, it wasn't all about colorful chairs, interesting light fixtures and high-tech toilets. We actually got your glimpse of possible future hotels in the Radical Innovation in Food Awards.
The competition, now in its 7th year, aims to "discover, find, and explore radically effective hospitality concepts" either ones which were already in development or just in conceptual form. It's sponsored by Hospitality Design and the John Hardy Group, the developers behind that recently opened Anza Hotel in Calabasas and several big hotels within NYC and worldwide.
In Vegas, the top three finalists for ones contest made their presentations to the rather large panel of hotel industry experts from Starwood's president of global development, Simon Turner; master planner and architect Mentoring Chao and John Sturdy himself. The entire issue was moderated by business expert, Barbara DeLollis. Yet inspite of the big names on that panel, it was the audience who got the last vote in which power team should win.
While we were swayed by the concept of a traveling train hotel together with a hotel with shared coworking gaps, it was clear that your Pop-Up Hotel was not only the most innovative idea to get a hotel but also one which can be implemented rather easily.
Taking that approach for the simply termed Pop-Up Hotel was presented with a trio of architects exactly who collectively call themselves Pink Cloud. The Pink Cloud staff executes their designs mainly for competitions this way one, yet this ended up being their first hospitality task. You can peep some of their work here. (We really love the inflatable stadium. )
At this moment, pop-up hotels are not a thing new. Indeed, a pop-up hotel won this same award back in 2010. However , with Pink Cloud's Pop-Up Hotel, they proposed leasing released vacant office space--for illustration in Midtown Manhattan--and purchase a temporary, traveling hotel with modular furniture pieces that could be broken down and arranged for making beds, nightstands, lobbies, restaurants and perhaps performance stages. The hotel would then exist for a brief time period of time from every week to a month.
Pink Cloud also detailed the logistics was required to make their Pop-Up Hotel a fact, including how the hotel can be shipped from city to help you city or building to building (using trucks with flatbeds and by putting the furniture and hotel pieces in brightly colored boxes that would complete double duty as promoting for the hotel. )
Proposed staffing for these Pop-Up Hotels would include 6-12 core employees using temporary staff hired in the hotel's peak season. The hotel would operate both a site and a smartphone iphone app. Room rates for the hotel would start around $120 a night. And all those things empty, desolate office space would finally be used (which means $$$ to everyone those owners of unload, desolate office spaces. ) Here's how Pink Cloud stuff it:
The office building gets much-needed publicity, the hotel is disassembled after four weeks as well as the kit of parts move onto the next office building so that you can occupy. Revenue is generate and shared amongst the hotel operators and constructing ownership.
The panel of authorities did express some limitations to the project--for instance, would the resort rooms even have views? As well, how would the pipes (i. e. toilets) infrastructure from each room be done? Yet inside of a world where ideas designed for new hotels and new hotel brands really are a dime a dozen, the Pop-Up is one who could actually become a reality without needing a lot of capital.
Speaking of investment capital, as part of their own first place reward, Pink Cloud won $10, 000 as well as a trip to Las Nevada. No word yet with whether Pop-Up is ready for ones big time but we're going to keep our fingers surpassed.
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